Primary Greatness cover art

Primary Greatness

The 12 Levers of Success

 Preview
Try Standard free
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Auto-renews at $8.99/mo after 30 days. Cancel anytime.

Primary Greatness

By: Stephen R. Covey
Narrated by: Sean Covey
Try Standard free

Auto-renews at $8.99/mo after 30 days. Cancel anytime.

Buy Now for $20.99

Buy Now for $20.99

About this listen

 “With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing

For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.

Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

. Career Success Leadership Management Management & Leadership Personal Development Personal Success Time Management & Productivity Business Career Success Inspiring Money Classics Time Management
All stars
Most relevant
I really like the concept and content of the book. Having already read the 7 habits and the 8th habit, I was wondering where could this go? Covey talks about the two types of success, Primary success which is integrity, honesty, intellect and living by principles. Secondary success is money, wealth, fame and fortune. The fruits of true happiness lie in achieving Primary success first. Public victory proceeds private victory and he talks about the 12 levers of success.

So many great pearls of wisdom, but Sean Covey sounds like he is tired and is reading after a busy day at the office. Especially in the middle parts of the book. I don't feel the passion in his voice like Steven and his 7 habits book. admittedly they are big shoes to fill, but I feel that the written version of the book would be better.

great new book from steven covey

Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.