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  • Predictive Analytics

  • The Power to Predict Who Will Click, Buy, Lie, or Die
  • By: Eric Siegel
  • Narrated by: Nicolas D. Frantela
  • Length: 10 hrs and 7 mins
  • 3.0 out of 5 stars (4 ratings)

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Predictive Analytics

By: Eric Siegel
Narrated by: Nicolas D. Frantela
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Publisher's Summary

"Mesmerizing & fascinating..." (The Seattle Post-Intelligencer)

"The Freakonomics of big data." (Stein Kretsinger, founding executive of Advertising.com)

Award-winning | Used by over 30 universities | Translated into nine languages

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior - including yours.

Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections.

©2016 Eric Siegel (P)2015 Eric Siegel
Forecasting & Strategic Planning Consumer Behaviour & Market Research Economics
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Profile Image for David Hannon

Childish, terribly immature performance

I will try and return the audio book because I cannot bring myself to switch it back on to listen to the immature narration one more time, as it was meant to be recorded for preschoolers and performed on stage. I have had listened to plenty of audio books from literature to non-fiction but have never encountered anything like this before, I am totally flabbergasted.

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