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Pre-suasion

By: Robert Cialdini
Narrated by: John Bedford Lloyd
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Publisher's Summary

Brought to you by Penguin.

When it comes to persuasion, success can begin before you say a word.

In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. 

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. 

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

New York Times best seller

Wall Street Journal best seller

A Financial Times best book of 2016

Inc. Best sales and marketing book of 2016

©2020 Robert Cialdini (P)2020 Penguin Audio

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Priceless

A must read for every aspiring and seasoned leaders. Recommended to all who want greater control of their lives

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Interesting

I loved the author's first book Influence so I bought this one which was not disappointing. There was a bit of recap of the first book which I didn't need to hear again

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Ready didn't teach me anything new. Dissatisfied

Nothing new to me and poor fact checking. Really uninteresting and lack of any good to take away from the book.

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Really need the book tbf

As an audio book there is too much to take in and absorb to make it an effective resource, recommend buying the physical book

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Great book!

This book is well worth your time if you are interested in the subject matter.

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