When you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business - or yourself - an unbeatable advantage.
With this book you'll learn to tell the eight essential stories guaranteed to engage, influence, and inspire your customers, colleagues and clients. Recognise the amazing stories waiting to be uncovered; stories that will boost your business and build your profile. Master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal, then broadcast your stories using both traditional platforms and the most powerful social media tools. Written for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, Power Stories is your essential guide to harnessing the awesome power of a well-told story.
Valerie Khoo is a journalist, keynote speaker, and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.