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Platform
- The Art and Science of Personal Branding
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
- Categories: Business & Careers, Marketing & Sales
Non-member price: $34.13
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Publisher's Summary
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Critic Reviews
“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.” (Seth Godin, author of This Is Marketing)
“Johnson has created what will become a ‘go-to’ bible of building a personal brand.... This book is a must read for someone with an audience of one or one million.” (Plastic Jesus, street artist)
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.” (Dr. Mark Goulston, author of Just Listen)
What listeners say about Platform
Reviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kimberly C. Charlery
- 14-03-2019
very honest perspective and practical information
listening to platform felt like a conversation out Cynthia over coffee. although some of the political references were off putting and sometimes her success came across as dumb luck, I can respect that she chose to learn from every experience, dissect it and share the findings with us. there are very many great resources in this book that help you clean up your personal brand and build on your ideal brand. as an entrepreneur trying to build a personal brand aside from my business brand this book really helped to put the concept of personal branding into perspective in a way that I can understand and imple even if I dont have a ton of money to throw into my image or other marketing avenues. have recommended this book and will continue To.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joshua S.
- 01-03-2019
Value, in the true sense of the word
Value, in the true sense of the word. Platform will be the most valuable book in my collection for a very long time. It's packed with richly detailed, timely and culturally relevant case studies, building a foundation of theory before deep diving into highly actionable, high value, how-tos, techniques, and workflows. I came away from Platform more intelligent, and significantly more capable. Thank you.
2 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Malcolm
- 14-02-2019
Personal branding explained
Great listen. Thorough explanation of the concept with plenty of examples and resources. Definitely going to listen to it again and apply the practices. Easy listen, well articulated and never boring. Have to get the physical copy to keep up with all the information.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- DON JUNGQUIST
- 11-02-2019
Excellent book, well worth the read
This is a very good book, full of helpful and thought-provoking advice. Cynthia’s personal anecdotes and other stories make the information very easy to relate to and absorb. I highly recommend it to anyone trying to build or improve their personal brand, business, or any other endeavor. I look forward to putting these things into practice in my own life and business.
2 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Kevin Slavin
- 19-03-2019
first couple chapters are good then waste of time
the first couple chapters I enjoyed but then it turned into story time with no sense or purpose to them
4 people found this helpful
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- KarPBond
- 17-08-2020
10 Year Social Media Expert and Personal Branding Photographer finds it VERY impactful
I’ve been a social media professional for 10 years, a content creator for almost 20, and in the last 3 years started adding more personal branding work to my portfolio. I wanted to understand more of the ins and outs of personal branding from a strategic standpoint and not just as a visual exercise (I’m a photographer, videographer and writer) so that I could speak to it confidently with my clients, as well as curate resources of books and materials they could go to that I myself found credible. This will definitely be one of those books. I actually think I now need a physical copy, as there are lots of actionable items that serve almost as a step by step workbook on what to do, that are harder to implement when following the audio format. She does have downloads available on her website which I haven’t accessed yet, but I still think I will want a hard copy of the book so I can use it to make notes and markups. My only critique of the book is that the author’s reading has less variance in tonality than I would prefer...instead of sounding like she’s teaching (with the natural inflections and rises and falls in energy that come with that), she sounds like she’s trying to channel “very serious reader”. It’s clear and well spoken, so you get the information, but for such a dynamic topic, I personally would have loved a little more personality in the read. It won’t stop me from listening to it again, but it’s just something I noticed. All in all, it’s the most unique and creative take on building a strong personal brand and social media strategy that I’ve seen.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- D. Lobo
- 28-04-2019
Packed with practical information
I chose the audiobook, but think it’s better to buy a physical copy since it serves better as a book to consult with step by step directions and how to-s.
1 person found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 23-03-2019
A few gems and a lot of filler
Some helpful insights that you can use and then a ton of filler that’s only tangential to the main topic.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Damon Luvisi
- 11-02-2019
Refreshing Business Book
A welcomed departure from the traditional entrepreneurial business book! What I love about this book is that it is a departure from the traditional format of said entrepreneur spending the length of their book to just upsell you on their product and services. Cynthia Johnson uses her story in a subtle manner as a tool to supplement the tactical advice she provides, not use this book to create a bloated autobiography and sales tool. No matter your goals, she provides honest and thought-provoking language that is concise and easy to follow with usable advice. The audiobook creates the feeling that you are having a conversation and not being spoken too. I can see how this would be easy to go back to as a reference time and time again.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Susan
- 07-02-2019
Best personal branding book
Cynthia Johnson provides a genuine and honest application to developing and growing your personal brand. Her humility and practical hands on methods are refreshing. I highly recommend this book if you want to brand you.
1 person found this helpful
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