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Noise

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Noise

By: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
Narrated by: Todd Ross, Daniel Kahneman, Olivier Sibony
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THE INTERNATIONAL BESTSELLER ‘A monumental, gripping book … Outstanding’ SUNDAY TIMES

‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
Angela Duckworth, author of Grit

‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
Steven Levitt, co-author of Freakonomics

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

We like to think we make decisions based on good reasoning – and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.

We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

 Forecasting & Strategic Planning Management & Leadership Neuroscience & Neuropsychology Personal Development Psychology Psychology & Mental Health Stress Management Business Inspiring Management Leadership
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Critic Reviews

The Sunday Times bestseller (May 2021)
‘A tour de force of scholarship and clear writing’
New York Times
‘This is a monumental, gripping book. It is also bracing … The three authors have transformed the way we think about the world. They have looked beneath and beyond the way we make decisions and organise our lives. A follow-up of sorts to Thinking, Fast and Slow, it is a further step down the road towards a more complex and realistic grasp of human affairs that is replacing the crude simplifications of the recent past. Outstanding’
Sunday Times
‘As you’d expect from its authors, it is a rigorous approach to an important topic… There’s lots to surprise and entertain. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge’ Danny Finkelstein, The Times
‘Noise is everywhere and is seriously disruptive. The authors have come up with a bold solution. The book is a satisfying journey through a big but not unsolvable problem, with plenty of fascinating case studies along the way. Humans are often bad at making decisions. But we can get better’
Martha Gill, Evening Standard
‘The greatest source of ineffective policies are often not biases, corruption or ill-will, but three “I”: Intuition, Ignorance and Inertia. This book masterfully demonstrates why the three “I” are so pervasive, and what we can do to fight them. An essential, eye opening read’
Esther Duflo, winner of a 2019 Nobel Prize
‘In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavour… Noise is a masterful achievement and a landmark in the field of psychology’
Philip E. Tetlock, co-author of Superforecasting
‘An electrifying exploration of the human mind, this book will permanently change the way we think about the scale and scope of bias’
David Lammy
All stars
Most relevant
Love Kahneman.. but for a book about noise & the problems with it, feels like there’s A LOT of it here

Not one of their best

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Research supported advice of how to identify and mitigate errors in judgement from experts in the field.

More original insights from Kahneman

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interesting, insightful and introspectively challenging. A birds eye view that poignantly frames some of societies shortfalls in a way that requires everyone to think without pointing the finger.

must read

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Well narrated, beautifully written, profoundly thought out and rigorously researched.
Should be in every high-schoolers reading list. Bestow this tome upon your children.

An absolute masterpiece that's well overdue

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I enjoyed the book, it’s was informative and backed by well presented data. I’ve already started using some of the concepts at work.

Very informative.

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