No One Planned This: How Platforms Rewired Entertainment
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No One Planned This: How Platforms Rewired Entertainment
Buy Now for $27.79
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Narrated by:
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Darren Cross
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By:
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Darren Cross
About this listen
For creators, media operators, and anyone building in the attention economy:
The platform owns the relationship you built. Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The “creator middle class” was always a myth—and independence turned out to be the most expensive rent in the business.
No One Planned This traces how entertainment got rewired—from Netflix’s 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video—until the factory model began eating itself.
Then it shows what survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.
Written by an analyst who modeled Netflix’s early disruption at Wedbush Securities and helped scale Maker Studios through its acquisition by The Walt Disney Company, this is a book about building systems that keep working long after the platforms and playbooks change.
©2026 Darren Cross (P)2026 Darren Cross