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Nail It Then Scale It

The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

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Nail It Then Scale It

By: Nathan Furr, Paul Ahlstrom
Narrated by: Mike Chamberlain
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About this listen

Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again?

The shocking discovery of years of research and trial is that most startups fail by doing the "right things", but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70 percent to 90 percent of ventures that fail.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory.

Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

©2011 Paul Ahlstrom (P)2014 Nathan Furr & Paul Ahlstrom Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership New Business Enterprises Business Innovation
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This is probably the most business transformational book I’ve ever read. It takes the old business wisdom and assimilates it with the new business learnings to create an enlightened and effective pathway to success. Don’t even think twice about reading/listening to this book. Must must read!!

Startup CEO must read

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The best and most useful business book I've ever read. Wish I'd come across it 15 years ago for my first start up. Thanks, Amanda Obara

Priceless !

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Over the past two years I've read over 20 business books, this is the best.

The best business books I've read

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