The founder and CEO of Askinosie Chocolate, an award-winning craft chocolate factory, shows listeners how he discovered the secret to purposeful work and business - and how we can, too, no matter what work we do.
Askinosie Chocolate is a small-batch, award-winning chocolate company widely considered to be a vanguard in the industry. Known for sourcing 100 percent of his cocoa beans directly from farmers across the globe, Shawn Askinosie has pioneered direct trade and profit sharing in the craft chocolate industry with farmers in Tanzania, Ecuador, and the Philippines. In addition to developing relationships with smallholder farmers, the company also partners with schools in their origin communities to provide lunch to 1,600 children every day, with no outside donations. Twenty-five years ago, Shawn Askinosie was a successful criminal defense lawyer trying his first murder death penalty case that would later go on to become a Dateline special. For many years he found law satisfying, but after several high-profile trials he reached a breaking point and found solace in the search for a new career.
In this inspiring guide to discovering a vocation that feeds your heart and soul, Askinosie describes his quest to discover more meaningful work - a search that led him to volunteering in the palliative care wing of a hospital, to a Trappist monastery where he became inspired by the monks' focus on "being" rather than "doing", and eventually traipsing through jungles across the globe in search of excellent cocoa bean farmers to make award-winning chocolate. Askinosie shares his hard-won insights into doing work that reflects one's values and purpose in life. He shares with listeners visioning tools that can be used in any industry or field to create a work life that is inspired and fulfilling. Askinosie shows us that everyone has the capacity to find meaning in their work and be a positive force for good in the world.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Meaningful Work
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- mike campbell
This isn’t just a business book. It is a life book
Would you listen to Meaningful Work again? Why?
I already have twice in two weeks. There is so much in this book.As the founder and CEO of Askinosie Chocolate, a small business based in Springfield, Missouri, Shawn’s chocolate is world-renowned and award winning. But this book isn’t about chocolate, it’s about chocolate. (something that you’ll understand once you’ve read it).You see, the way Shawn does business is the way it should be taught in business school. Shawn’s beautiful business model is all about direct trade with farmers of coco beans in the Philippines, Tanzania and Ecuador, about open book management, profit sharing, reverse scale, kinship and community.Shawn tells stories of how his company sustainably feeds thousands of children who were once malnourished, without donations, simply giving money or charity. He talks about the notion of enough, and to ask ourselves, “What is enough”. That individually and in business is it easy to get caught up in the striving for more, but enough is where we can do the work we love with people we love.Shawn also writes about and guides you through a visioning exercise. It is something that he does, and something that he has his chocolate university students, his farmers, and the school students he works with in other countries do. It is powerful and if you want to create personal change in your life, I recommend you do it as well.
What about Shawn Askinosie’s performance did you like?
I loved hearing Shawn narrate each word and tell his story. I couldn't wait to get back in the car again to hear what was next.
Any additional comments?
This is a wonderful book written by beautiful human who has crafted a way to do meaningful business and live life with love and passion.
1 person found this helpful