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Publisher's Summary

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media

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  • Overall
    5 out of 5 stars
Profile Image for mathew chandy
  • mathew chandy
  • 10-09-2019

exceptional

the book is excellent. helped me understand all the things that we were not doing in marketing

2 people found this helpful

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Profile Image for Óscar Quiroz
  • Óscar Quiroz
  • 09-11-2020

Excelente, falta actualización

Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!

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  • Anonymous User
  • 03-11-2019

Easy book with some good information.

it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.

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