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Includes Love-Based Copywriting Method, the book that started a movement, and Love-Based Copywriting System, voted one of Small Business Forum's top three books every entrepreneur should read.
The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business.
You ABSOLUTELY can sell more with love, and these books shows you how!
In Volume 1: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites, Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.
In Volume 2, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites, Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 million worth of products and services using love.
You'll discover exercises, examples, templates and more - in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you've finished, you've got your copy created.
This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR.