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Publisher's Summary

What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.

In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.

Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.

Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton

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What listeners say about Leading

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  • Vik
  • 23-03-2020

Great book from the Boss

This books does highlight some of the qualities that make you a great leader. Its a good listen for people in leadership positions and how to inspire and work with a team, Would recommend.

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A true knight

A absolute pleasure to learn from a great, his intuitive ideas and plans created impressive history. however the epilouge destroyed such a story.

1 person found this helpful

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  • Alan M.
  • 13-01-2016

Excellent and inspiring

Great narration and story, I'm not a United fan but while the book is mainly centred around United it is the ethos, actions and learning curve that got my attention. Seeing the bigger picture and getting the best out people worth investing in.

2 people found this helpful

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  • geoff
  • 03-10-2015

a really good read

a great read,more of an insight to what makes sir Alex tick, really enjoyed it

4 people found this helpful

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  • sam logan
  • 20-05-2020

very good

great read, acts as a second autobiography rather than a business book. really enjoyed it.

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  • Niall K.
  • 21-11-2019

Brilliant

Leadership 101. tactical and brilliant. A must read for anyone looking to enhance their leadership skills

1 person found this helpful

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  • Elizabeth Juner
  • 05-06-2019

great listen for any man utd fan

a great listen to the man behind the team and to find out how he ticks. great book to listen to.

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  • gavin
  • 02-11-2015

Typical Ferguson Arrogance

This is nothing we haven't heard before from ferguson if I'm being honest. It's a story of how he managed United no more.
Interesting as it may be if you've never read one of his before this book will not serve to educate anyone other than the aspiring football team manager. rarely does he talk about a combined effort or give credit to players and staff that got him were he is.
It's all about him.
The last chapter is a mystery also.

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  • Anonymous User
  • 20-08-2020

enjoyable

loved it. very well written and even read beautifully ❤️. great listen, performed very well

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  • T. M. James
  • 10-08-2020

Solid 4 star, great insight from Ferguson

Truly a world winner. A great story which is succinct and precise narrated by a Scot similar in sounding to Ferguson. What does it truly take to manage a wining side for 20 years plus, he shares his lessons and conduct and even if you are not a football fan the football stories are compact allowing anyone to enjoy. With the lessons behind the stories meaningful for all. Great listen solid 4 stars.

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  • Alex Cooper
  • 16-07-2020

Voice over

Voice over was spot on until the last hour of the book, made my ears bleed and forget everything I had just listened to

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  • Richard
  • 12-07-2020

Good read

An enjoyable read, which showed Alex Fergusons leadership skills, and the culture of excellence he built throughout his life and career. Recommended

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