Lead to Keep
Lead in a Way that Great People Stay
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Narrated by:
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John Hansen
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By:
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Jesse Martin
People don’t leave companies. They leave leaders.
If you’re losing good people, rebuilding your team every quarter, or watching morale slowly erode, the problem may not be pay, perks, or personality differences.
It’s leadership.
In Lead to Keep, Jesse Martin reveals a simple but demanding truth: up to 70% of engagement and retention comes down to one person, the leader. And most leaders were never taught how to lead in a way that makes great people stay.
After years of swinging between being the “nice” boss and the “results-only” boss, Jesse discovered a third way. A leadership model that produces both high performance and high loyalty.
©2026 Jesse Martin (P)2026 Jesse Martin
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