LeBron, Inc. cover art

LeBron, Inc.

The Making of a Billion-Dollar Athlete

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LeBron, Inc.

By: Brian Windhorst
Narrated by: Chris Abell
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Summary
 From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.©2019 Brian Windhorst Basketball Sports

Critic Reviews

Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars . . . A fascinating look inside the prototype for the new corporate athlete
This is a shoo-in for business-minded sports fans
All stars
Most relevant
An interesting book on LeBron's business philosophy and decisions. Creative approaches ti using his fame and lessons learned.

Business lessons from LeBron

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LeBron fan, so this was a great perspective on his wealth creation and acheivements so far. I enjoyed it to the end. Well written and narrated.

Great insight

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Well written book by Windy. He seems to know all the ins and outs of lebron's business.

The one thing I didn’t like about this version is how the guy puts on this awful impersonation of Lebron it takes away what is a good book.

Great inside

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This book was readable, but it definitely wouldn't end up on the bookshelf.

It didnt give me comfort that the writer was an insider or he had any information that you couldn't find on Google.

It supported this with a weak storyline, not really reaching a crescendo at any point.

Readable, but I wouldn't recommend it

No real storyline

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