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Know What You're For

A Growth Strategy for Work, an Even Better Strategy for Life
Narrated by: Jeff Henderson
Length: 5 hrs and 45 mins
5.0 out of 5 stars (1 rating)

Non-member price: $33.37

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Publisher's Summary

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive. 

It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

  • Work for your current and future customers with a new, effective method
  • Be for your team and help your people reach full potential
  • Create a ripple impact by being for your community
  • Live and work your best by caring for yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Jeff Henderson (P)2019 Zondervan

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  • Keehsa
  • 03-03-2020

WOW!

This book will definitely be in my collection it’s a keeper! I took lots of note! It made me think, it made me ask and it made me want to change! And as if the book didn’t wow me through out but at the end was the Big WOW!

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  • Adriana Acosta
  • 26-08-2020

Who are you for?

By answering two questions, this book strategically explains how to reach success by becoming excellent in your vision.

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  • veirdre jackson
  • 18-07-2020

2020 is not done yet!

So thankful for the inspiration of this book to help me pick up the pieces and keep going, even when I didn’t feel like it.

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  • Anne Marie M. Brown
  • 10-07-2020

Excellent book on leadership

This audiobook is based on lessons author has learned in business and nonprofit arenas. He reads the book himself and adds thoughts, which is great. It starts with 2 questions: what do we want to be known for and what are we known for? The book gives engaging discussion on how to close that gap. Fun vignettes from across the industry. Practical and very easy to implement tips. Loved this book. Loved story at end of Bubba Cathy. Plan to implement Think30 into my day. Highly recommend this as a great resource.

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  • Gil Gonzalez
  • 30-06-2020

What are you FOR?

Jeff Henderson's book is an uplifting and inspirational read that challenges you to reassess how you look at what motivates you and how you define success. It challenges the status quo with regards to how companies, and individuals, market themselves. Not only is it a must read for entrepreneurs, everyone in a position of leadership should add this book to their reading list.

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  • Jessica Kenny
  • 22-04-2020

Wonderful!

Wonderful book and teaching by Jeff Henderson... full of amazing nuggets (I prefer the ones from Chick fi la) that are applicable to all parts of life and being FOR others!!!! This is a book that I’ll read again! (I listened to the Audible at the same time physically reading the book as it allowed me to stay more focused and retained the information better; At any point it was off script to the book, Jeff would let you know in the Audible). Thank you Jeff!!!

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  • Christopher Palma
  • 14-04-2020

Mindset with Tangible Takeaways

My favorite part of the book was the paradigm shift of moving away from being for me to authentically being for you. So many great chapters that changed my mindset while also giving me tangible takeaways to apply today. I’ve truly been blessed and convicted by this book.

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  • Mike Henry Sr.
  • 20-03-2020

Enjoyablle and Energizing Approach

I enjoyed this audiobook and will listen again. The author has had a series of fortunate experiences and he has taken everything to the next level. His vision of being "for" our customers or our constituents is energizing and exciting. His approach will challenge you to apply an excellent, others-first mentality to everything you do. I'm energized and looking for ways to apply the things I heard.

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  • Christopher P Snellgrove
  • 14-03-2020

Exceptional insights!

I do customer experience and social media marketing for a living and I'm truly amazed at the insight that Jeff shares in this book. I'm having my entire team read it. Jeff talks about in today's world of social media and online reviews, it doesn't matter what you say about your company, it matters more what your customers are saying online about your company. Today, its all about your online reputation and that is what consumers trust. This is spot on! Also, more companies need to become fans of their customers instead of vice versa. If you own a company or are in a position that influences marketing of a company, this is a must-read. Thank you Jeff for sharing your knowledge and wisdom with us.

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  • Spinedoc
  • 12-03-2020

Disappointing

I'm a huge fan of the leaders at North Point Community Church including this author, however the content, in the manner it was presented, failed to capture my interest within the first 45 minutes of the narration.