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Publisher's Summary

Stop chasing hot trends and start driving real growth. It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. 

Why doggedly pursue the "next big thing" when the most effective drivers of growth are right under your nose? This audiobook asserts that you've already heard, been taught, and know well the key fundamentals that spell business success, and presents a compelling, four-strategy blueprint for returning your business culture and strategies to a rock-solid foundation of execution excellence. 

Each chapter opens with "The Challenge", which outlines a current condition that exists due to a departure from common sense behaviors, and tasks you with following the appropriate execution principles to get your business on the right track. After a thorough explanation of "what" and "why" each chapter gives you the actionable "how" so you can implement these valuable steps and master the art of execution in your organization. Shifting sands do not make for a sustainable structure. If your organization is to be robust and strong enough to weather any storm, the strength must come from the very core: the ability for each member of your team to execute daily and effectively towards your organization's most compelling goals. Frankly, the last things most organizations need is another goal they'll miss because they can't execute well. This book reminds you of the four timeless execution methods and strategies that have proven themselves over centuries, and shows you how they are implemented in today's business environment. 

Today's flash in the pan may be superficially intriguing, but is it really that much different from yesterday's "hot tip." Fundamentals are fundamental for a reason, and It's Not Rocket Science is the commonsense guide to putting away flavor-of-the-month toys and getting down to business.

©2015 Dave Anderson (P)2017 Dave Anderson

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  • Dadio
  • 02-01-2020

Great Audio Book

Great. To the point on how to improve your management style. easy to implement.

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  • Ari
  • 24-03-2019

great book for Leadership

love it, the narrator was good not boring and the book content kept me going and going for 8 hours nonstop.. Invest on yourself with this audiobook.

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