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It's All About the Idea
- 52 Steps to Make You and Your Team More Creative in the Next Year
- Narrated by: Carmen Liu
- Length: 1 hr and 46 mins
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It's All About the Idea
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Publisher's Summary
Do you want to be more creative both for business and yourself?
It's All About the Idea is the simple and effective business book that can make this happen. With 52 chapters, an exercise for every week of the year, it makes creativity attainable for everyone from accountants to zoo managers. With simple and easily understandable chapters, learn how to brainstorm, free your inner dreams, and embrace the word no. By breaking this down into easy once-a-week activities, Tuke-Hastings makes creativity simple and something that we can all aspire to. It is achievable, so no excuses....
This is a brilliant business book for everyone, from new starters, to middle management and up to senior management and C suite professionals. Learn how to be more creative, how to come up with ideas, brainstorm, understand creativity, and become a better business person. The book is quick and easy to go through, and can be revisited to give a once-a-week plan for the whole year.
Critic Reviews
“Who better to talk about creativity, than the ideas man himself? Tom’s a prolific creative thinker and in this book he outlines an easy step-by-step process, debunking the myth that creativity is the preserve of ‘creatives’. It’s something we can all do, every day. I recommend this read for anyone looking to inject some new ideas into their work world.” (Lesley Wilson, head of marketing profession, British Telecom)
“The need for creativity and new ways of thinking is often under-played in big business. Tom Tuke-Hastings shows you how it’s done in this very accessible and instructive ‘weekly’ guide. A great read if you want to change your organization’s approach to the way it thinks about things.” (John Rogers, CFO, WPP)
“A pragmatic, no-nonsense, take you by the hand kind of book to get you to think big and mean it!” (Jocelyn Vigreux, president, TomTom)
