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It Burns

The Scandal-Plagued Race to Breed the World’s Hottest Chilli, An Audible Original

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It Burns

By: Marc Fennell
Narrated by: Marc Fennell
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Winner of the Silver Narrative/Documentary Podcast Trophy at the 2020 New York Festivals Radio Awards
Nominated for the 2019 Rose D’Or award for Audio Entertainment

Please note: contains mature themes and graphic imagery.

Written and hosted by Marc Fennell, It Burns is the story of a 10-year scandal-plagued international competition that will take listeners from the Australian Coast to South Carolina (via an Indian Research Facility).

It’s a war filled with larger than life characters. There will be sledging, accusations of cheating, theft and performance enhancing drugs. And allegations that Australia was cheated out of a Guinness World Record. In the process of charting the scandal-plagued race to breed the world’s hottest chilli, the audio documentary lifts the lid on the subculture of ‘Chilli-heads’, hardcore chilli fans spread across the globe who compete in chilli eating and breeding competitions.

The internet is filled with videos of grown men being reduced to tears by a square millimetre of chilli. The docu-series asks: what motivates someone to breed and eat a demonic nugget that is so hot it no longer has flavour? At what point does this stop being cuisine and start being an endurance sport?

This humorous series shows that all this has never really been about chilli. It’s been about how people use pain to shape themselves, define themselves and make themselves feel alive.

©2019 Audible Australia Pty Ltd. (P)2019 Audible Australia Pty Ltd
Cultural & Regional Witty Thought-Provoking Funny
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About This Audible Original

Written and hosted by Marc Fennell, It Burns is the story of a 10-year scandal-plagued international competition that will take listeners from the Australian Coast to South Carolina (via an Indian Research Facility).

It’s a war filled with larger than life characters. There will be sledging, accusations of cheating, theft and performance enhancing drugs. And allegations that Australia was cheated out of a Guinness World Record. In the process of charting the scandal-plagued race to breed the world’s hottest chilli, the audio documentary lifts the lid on the subculture of ‘Chilli-heads’, hardcore chilli fans spread across the globe who compete in chilli eating and breeding competitions.

The internet is filled with videos of grown men being reduced to tears by a square millimetre of chilli. The docu-series asks: what motivates someone to breed and eat a demonic nugget that is so hot it no longer has flavour? At what point does this stop being cuisine and start being an endurance sport?

This humorous series shows that all this has never really been about chilli. It’s been about how people use pain to shape themselves, define themselves and make themselves feel alive.

This series contains mature themes and graphic imagery, and listener discretion is advised.

©2019 Audible Australia Pty Ltd. (P)2019 Audible Australia Pty Ltd

Listen to audio snippets

Ed is an addict
Marc is hospitalised because of a chilli
Marc meets Damiana
Ted and Ed used to be friends
The Carolina Reaper
  • It Burns
  • Ed is an addict
  • It Burns
  • Marc is hospitalised because of a chilli
  • It Burns
  • Marc meets Damiana
  • It Burns
  • Ted and Ed used to be friends
  • It Burns
  • The Carolina Reaper

Our new Audible Original with Marc Fennell

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Critic Reviews

"It’s so full of weird twists and turns that I binged the entire five episodes in one go during a road trip." (PedestrianTV)

"A mental image isn’t hard to conjure when your headphones swell with the frantic splutters and gags of chilli eaters in pain, or the guttural aftermath of Youtuber Ted Barrus’s infamous Carolina Reaper chilli “bong rip”. Heed Fennell’s warning in episode one: “You might want to think twice about eating while listening.” (Broadsheet)

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It Burns is a highly entertaining and surprisingly dark look at a subculture most probably haven't given much thought to. Marc Fennell, who will be most familiar to Australian audiences from SBS' The Feed, is a highly engaging host, who doesn't shy away from any opportunity to explore personal, unflinchingly honest angles to the story. There is a kind of rhythm to the story that almost seems to mirror the experience of eating a hot chilli, where at first it's fun and light, and then really painful, then really weird, and finishing off with an afterglow that puts everything in perspective. It's probably the best of these free Audible shows that I've listened to so far.

Spicy drama!

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didn't know what to expect from this, but it was funny, poignant, interesting and involving. Give it a listen, but not round small people

different

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The most interesting parts of what is essentially a 3 hour podcast are the parts about the competitions and obsession with chilli.
When Marc goes into his personal life and opinions it can grate and get very boring.

Good when it's about chilli

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I’ve been a huge fan of everything done by Marc for the last decade so this was warmly welcomed! I might be a tad biased but the story was told incredibly well and I learnt so much about to many things; not just chillies. Fab!!

I love Marcy Marc

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Great work by a guy who just gets better at what he does every year. Can't wait for your next book Mark. Thanks for a great listen

Clever, thoughtful and deep

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