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Inside Apple
- Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmens der Welt
- Narrated by: Frank Arnold
- Length: 7 hrs and 9 mins
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Inside Apple
Narrated by:
Frank Arnold
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Publisher's Summary
"Inside Apple" enthüllt das geheime System, die Taktiken und die Führungsstrategien, die es Steve Jobs und seinem Unternehmen erlaubten, ein Erfolgsprodukt nach dem anderen zu produzieren und eine kultähnliche Anhängerschaft für seine Produkte zu erwecken.
©2012 Wiley-VCH Verlag (P)2012 Random House Audio
Critic Reviews
Inside Apple ist eines der spannendsten Wirtschaftsbücher dieses Jahres.
-- Hamburger Abendblatt
Inside Apple bietet ... spannende und streckenweise ernüchternde Einblicke in die Arbeit innerhalb der Apple-Zentrale.
-- c't-Magazin
Lashinsky führt seine Leser über den Apple-Campus und erzählt Anekdoten von Mitarbeiter-Isolation, hypnotischer Vermarktung und iPod-Auspack-Räumen. Ein Rundgang, den es im verschwiegensten aller Unternehmen so nie gab oder geben wird...
-- Technology Review
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