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I leader e le loro storie
- Narrazione, comunicazione politica e crisi della democrazia
- Narrated by: Laura Righi
- Length: 11 hrs and 48 mins
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I leader e le loro storie
Narrated by:
Laura Righi
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Publisher's Summary
Reagan, Thatcher, Mitterrand, Kohl, Clinton, Blair, Schröder, Berlusconi, Obama, Cameron, Sarkozy, Merkel, Renzi: nelle parabole di questi leader, accomunati dalla pretesa di rappresentare il nuovo e il cambiamento, si può cogliere il ruolo cruciale che gioca la narrazione nei sistemi politici. Attingendo alle scienze sociali, alla psicologia e alle neuroscienze, il libro illustra i meccanismi che rendono efficace lo storytelling per creare emozioni, identificazione e coinvolgimento con il leader narratore. Uno storytelling che è collocato all'interno dell'impetuoso sviluppo della comunicazione e del marketing politici degli ultimi decenni. Quei tredici casi ci aiutano a decifrare l'attualità.
©2019 Società editrice il Mulino Spa (P)2022 Audible Studios
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