In the early days of the COVID-19 pandemic, a disturbing social media trend emerged: a large number of yoga instructors and alt-health influencers were posting stories about a secretive global cabal bent on controlling the world’s population with a genocidal vaccine. Instagram feeds that had been serving up green smoothie recipes and Mary Oliver poems became firehoses of Fox News links, memes from 4chan, and prophecies of global transformation.

When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income—even at the risk of their entire life savings. But the vast majority—99.7%—of those who join an MLM make no money or lose money, and wind up stuck with inventory they can’t sell to recoup their losses.

What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join - and more importantly, stay in - extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has.

Hot dogs. Poor people created them. Rich people found a way to charge fifteen dollars for them. They’re high culture, they’re low culture, they’re sports food, they’re kids' food, they’re hangover food, and they’re deeply American, despite having no basis whatsoever in America's Indigenous traditions. You can love them, you can hate them, but you can’t avoid the great American hot dog. Raw Dog is part investigation into the cultural and culinary significance of hot dogs and part travelogue documenting a cross-country road trip researching them as they’re served today.

Maria Bamford is a comedian’s comedian (an outsider among outsiders) and has forever fought to find a place to belong. From struggling with an eating disorder as a child of the 1980s, to navigating a career in the arts (and medical debt and psychiatric institutionalization), she has tried just about every method possible to not only be a part of the world, but to want to be a part of it. In Bamford’s signature voice, Sure, I’ll Join Your Cult, brings us on a quest to participate in something.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe. 

At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped.

The shocking and subversive memoir of a 12-year-NXIVM-member-turned-whistleblower, and her inspiring true story of abuse, escape, and redemption. "Master, would you brand me? It would be an honor." Scarred follows actress Sarah Edmondson's account of her recruitment into the NXIVM cult, founded by Keith Raniere. It narrates in detail the 12 years she spent within the organization, during which she enrolled over 2,000 members, chronicling her breaking point and her harrowing fight to get out, help others, and heal.

Jill and Derick knew a normal life wasn’t possible for them. As a star on the popular TLC reality show 19 Kids and Counting, Jill grew up in front of viewers who were fascinated by her family’s way of life. She was the responsible, second daughter of Jim Bob and Michelle’s nineteen kids; always with a baby on her hip and happy to wear the modest ankle-length dresses with throat-high necklines.

Ten years ago, Helen Naylor discovered her mother, Elinor, had been faking debilitating illnesses for 30 years. After Elinor’s self-induced death, Helen found her diaries, which Elinor wrote daily for more than 50 years. The diaries reveal not only the inner workings of Elinor’s twisted mind and self-delusion, but also shocking revelations about Helen’s childhood. Everything Helen knew about herself and her upbringing was founded on a lie.

At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular 'Let's Talk About Sects' podcast, has researched the cults you've heard of—and dozens you haven't. What strikes her most are not the differences between bizarre cult behaviour and 'normal' behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics.

In 1971, Go Ask Alice reinvented the young adult genre with a blistering portrayal of sex, psychosis, and teenage self-destruction. The supposed diary of a middle-class addict, Go Ask Alice terrified adults and cemented LSD's fearsome reputation, fueling support for the War on Drugs. Five million copies later, Go Ask Alice remains a divisive bestseller, outraging censors and earning new fans, all of them drawn by the book's mythic premise: A Real Diary, by Anonymous.

In 1979, a fiery preacher named Jane Whaley attracted a small group of followers with a promise that she could turn their lives around. In the years since, Whaley’s following has expanded to include thousands of congregants across three continents. Based on hundreds of interviews, secretly recorded conversations, and thousands of pages of documents, Pulitzer Prize winner Mitch Weiss and Holbrook Mohr’s Broken Faith is a terrifying portrait life inside the Word of Faith Fellowship, and the harrowing account of one family who escaped after two decades.

A music prodigy, head of her class, and well-liked in school, Emily Paulson decided early that embellishment paved the road to success. As she grew up, she figured out how to make the picture look even better - with a successful husband, five beautiful children, and all the required accompanying accoutrements. Then along came social media, where those pictures of the perfect life grew her a following of women who believed that everything about Emily was #blessed #inspo. But behind the filtered façade was a reality filled with trauma, addiction, and dysfunctional behavior.

Over the next fifty years, millions of Americans will be caught up in this churn of displacement, forced inland and northward in what will be the largest migration in our country’s history. The Great Displacement compassionately tells the stories of those who are already experiencing life on the move, while detailing just how radically climate change will transform our lives—erasing historic towns and villages, pushing people toward new areas, and reshaping the geography of the United States.