Groundswell
Winning in a World Transformed by Social Technologies
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Groundswell
Narrated by:
Josh Bernoff
Buy Now for $23.38
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Narrated by:
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Josh Bernoff
Summary
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required listening for executives seeking to protect and strengthen their company's public image.©2011 Charlene Li, Josh Bernoff
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