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Publisher's Summary

You need new customers. You've got your list of prospects. You are prepared to make the phone calls and press the flesh. But one problem keeps plaguing your mind.

How do you deal with the objections that will inevitably come up? How do you turn the prospect around? What do you say to someone who completely throws you with some obscure objection. And how do you know if they are serious or just blowing smoke in your face!?

In this book, David Ryder, who has 20 years' experience of field and telesales, exposes the key strategy to handling objections. This book will equip you with the tools you need not just to resolve objections, but to prevent them from even coming up in the first place. You'll keep the prospect on side and have them asking you what the next step is!

This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks.

©2008 David Ryder (P)2008 Summersdale Publishers Ltd

What listeners say about Golden Rules - Handling Objections

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  • Joe kurzawski
  • 22-06-2020

Not the best

Did not like the stories. Didn’t help me. I would want more in-depth questions answered

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  • Mike
  • 27-11-2009

Handy little guide

An interesting and useful approach to the whole sales process. Objections are indeed a reflection of a poorly prepared or delivered pitch.

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