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Go for No!

Yes Is the Destination, No Is How You Get There

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Go for No!

By: Richard Fenton, Andrea Waltz
Narrated by: Richard Fenton
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Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton Career Success Marketing Marketing & Sales Motivation & Self-Improvement Real Estate Sales & Selling Inspiring
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Simple story but powerful message. Anyone struggling in sales will greatly benefit from this book.

Great for changing your mindset!

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Love it, looking forward to applying the concepts into my business. This us a massive game changer for me.

Love love love it.

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Made a lot sense and it will really help with journey that alot of us are one

Informative

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excellent book. great motivation. have read once but have listened 3 times and get so much out of it each time.

going for no

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Simple yet brilliant. I've learnt so much about myself through the character of Eric. It’s equivalent to having to fail to be successful

I'm going for No

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