Your work is better than the other guy's. So why does the homeowner keep picking his truck over yours?

If you run a home service business, you have felt that sting. The jobs you should win go to a contractor who does worse work but simply looks the part. You are not losing on skill. You are losing on branding, and most owners never see it happening until it has already cost them years.

I wrote this book for the operator stuck in the middle. The plumber, the HVAC company, the electrician, the roofer who is doing good work and is tired of being invisible. Go Bananas is not about logos or colors. It is about the moment a contractor stops blending in and starts becoming the company the market actually remembers.

The first half shows you the problem you cannot see, what your truck, your name, and your brand are quietly telling customers before you say a single word.

The second half gives you the fix, three principles we call the Bananas Creative Code: Bold, Clear, and Consistent.

Inside, you will learn how to:

• Position your home service business so customers choose you before they ever compare price
• Do the branding and marketing that turns a forgettable company into one people remember and recommend
• Stand out from the competition and win better jobs instead of fighting over scraps
• Build the pricing power to charge more without scaring the customer off
• Apply the same moves whether you run a plumbing, HVAC, electrical, roofing, or any other trade

This book is built for home service businesses in the $100,000 to $5 million range that are good at the work and ready to be known for it. Real contractors doing real work. The only difference is they decided to stop blending in.

Hear it. Then go fix your brand.

With forewords by David Moerman and Jered Williams. Written by Sergio Silva, founder of Bananas Creative.