Real-world strategies for uncovering potential and capitalizing on opportunity.

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. 

• Offers a framework of seven key activities for results-driven innovation, from intelligence-gathering through execution
• Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
• The companion and follow-up to Seth Kahan's best-selling first book, Getting Change Right and the FastCompany.com blog Leading Change

Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.