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  • Get to the Point!

  • Sharpen Your Message and Make Your Words Matter
  • By: Joel Schwartzberg
  • Narrated by: Jeff Hoyt
  • Length: 1 hr and 53 mins
  • 4.6 out of 5 stars (16 ratings)

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Get to the Point!

By: Joel Schwartzberg
Narrated by: Jeff Hoyt
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Publisher's Summary

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.

A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

©2017 Joel Schwartzberg (P)2017 Joel Schwartzberg

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Excellent practical tips

Well scripted
Well read
Easy to understand
Covers spoken and written words
And PowerPoint too
Will read again and again

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Succinct + Practical

Came across this just in time before I present to senior management. Book does exactly as the title says, and offers actionable tips/ insights. The previous reviews won me over, and I'm glad I took the chance to listen.

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Usable, simple advice

I believe any listener who frequently addresses groups will benefit from applying the advice in this book and become more effective as a result.

Well narrated, beautifully poignant and exemplary of the craft it teaches. Worth the listen!

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