Since birth, you were spoon-fed ideas, beliefs, and routines that program you into the same default path as everyone else. This leads to the same quality of life as everyone else. It’s no wonder why most people feel anxious, overwhelmed, and have a cloud of meaninglessness hovering over their heads at all times. Focus is the cure.

It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change.

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

What is motivation? Why do we feel totally paralyzed to do certain things, and utterly unable to quit others? Too many people conclude, falsely, that they are just lazy or lacking in willpower. But what they lack is a correct understanding of their own minds, of motivation, and the way that it operates. 

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life - from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

'If I was going to show my children - and my clients - that it was possible to make dreams come true, then I'd have to prove it.' Straight-talking Shelley boldly tackles 12 personal challenges in as many months and shares the results for those in need of a dose of inspiration or motivation. Packed with affirmations and advice, How I Changed My Life in a Year will make you laugh out loud and keep you motivated. Join Shelley as she shows you how just one year can change your life for good.

Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.