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Publisher's Summary

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.  

Learn how to:

  • Evaluate your existing businesses for franchisability
  • Identify the advantages and disadvantages of franchising
  • Develop a business plan for growth on steroids
  • Evaluate legal risk, obtain necessary documents, and protect intellectual property
  • Create marketing plans, build lead generation, and branding for a new franchise
  • Cultivate the franchisee-franchisor relationship
©2016 Entrepreneur Media, Inc. (P)2018 Gildan Media

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best book on franchising. covers it all.

Very happy with this book. I shall reread it several times. Thorough content. Comprehensive . Step by step it covers all aspects for your complete consideration.

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  • Brian T. McGill
  • 02-04-2020

Detailed instructions

I was impressed by the detailed instructions that were given in this book. The authors took all the elements of starting a franchise and gave a new franchisor many things to consider that they may not have thought about originally. I listened to two books, and by far this was the best.

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  • Anthony F.
  • 27-12-2020

A good insight into franchising your business.

Good narration and valuable information on franchising as a franchisor. Well worth a listen.

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