Nolan Bushnell founded the groundbreaking gaming company Atari, the restaurant chain Chuck E. Cheese's, and two dozen other companies. He also launched Steve Jobs' career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple.
The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.
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- T. Leach
Great book for creative!
I have often wondered what needed to keep my creativity alive. This book is an excellent primer. for creating a company where creative types would love to work.
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- Kindle Customer
Informative. Essential for creative enterprise.
Very accessible. Highlights some business minefields and opportunities inherent in creative technology enterprises. Some interesting Silicon Valley historical anecdotes too.