Fans First cover art

Fans First

Change the Game, Break the Rules & Create an Unforgettable Experience

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Fans First

By: Jesse Cole
Narrated by: Jesse Cole
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About this listen

The Savannah Bananas should not exist.

You can't name any of their players. They play in a 1920s-era ballpark with no ads or billboards. They play in kilts, stilts, and stilettos. They even have an all-grandma dance team: the Banana Nanas.

Everything the Bananas do is unconventional. It shouldn’t work.

And yet they sell out every game, have a waitlist in the thousands, ship merchandise around the globe, and entertain millions of followers on social media.

ESPN calls the Bananas “the greatest show in baseball”.

How is this even possible?

Two words: fans first.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

If this all sounds bananas, that’s the point. Normal leaders read normal books and get normal results. But if you’re ready to change the game, break the rules, and create your own unforgettable team, then it’s time to go fans first.

©2022 Jesse Cole (P)2022 Jesse Cole Customer Service Leadership Management & Leadership Marketing & Sales Marketing Business Management Game Sports
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I listen to this book regularly. Jesse's ideas and stories spark ideas and innovations to experiment with in my micro business. I create unique artworks with groups of people as an Inclusive Social Artist. Fans First helps me to focus forwards on my 'fans', or my painters, always considering how they can have more fun.

Super Encouraging and Inspirational book.

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I’m a big fan of what the Savannah Bananas and Jesse Cole have achieved! I’m from Australia and first discovered them through social media just last month. I was instantly hooked and when I saw Jesse had written books, I jumped on this one immediately. Fans First is more than just a business book, it’s a reminder that doing things differently and putting people at the heart of what you do can lead to something truly special.
As someone with big dreams of my own, the stories and lessons from the Bananas and Jesse are incredibly inspiring. Their fearless creativity, bold leadership, and commitment to fun have given me both practical ideas and the encouragement to think bigger. I’m already looking forward to diving into Jesse’s first book as well. If you’re dreaming big, building something from the ground up, or just need a boost of belief then this is a must read!

I’m All In on Going Bananas!

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.