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Designing for Growth

A Design Thinking Tool Kit for Managers

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Designing for Growth

By: Jeanne Liedtka, Tim Ogilvie
Narrated by: Nicol Zanzarella
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About this listen

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2011 Columbia University Press (P)2016 Audible, Inc.
Business Development Business Development & Entrepreneurship Forecasting & Strategic Planning Management Management & Leadership Organisational Behaviour Workplace & Organisational Behaviour Business Innovation Project Management
All stars
Most relevant  
Whether you haven’t even heard the term “design thinking”, or you’ve been working in the field for years, you’ll still gain from this book.

Jeanne and Tim layer this book nicely to provide a very clear framework for applying design thinking in any organisation.

I think some clear stand outs include parallels and differences to typical business thinking, and also tips and guidance for common designer fears - these were particularly reassuring.

Excellent - for all ends of the designer spectrum

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