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Publisher's Summary

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2005 Geoffrey A. Moore (P)2017 Brilliance Publishing, Inc., all rights reserved. Recorded by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.

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  • John Johnson
  • 23-08-2020

Must Read for Business Leaders & Product Managers

The first book in Geoffrey Moore's Core-Context theory that does an excellent job of describing how to avoid commoditization. While at times overly complex and focused on Cisco as a case study, it's worth pushing through the technocratic for the strategy and insights that pop in every minute, or on every page.

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