What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join - and more importantly, stay in - extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has.

At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular 'Let's Talk About Sects' podcast, has researched the cults you've heard of—and dozens you haven't. What strikes her most are not the differences between bizarre cult behaviour and 'normal' behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics.

Cults prey on the very attributes that make us human: our desire to belong, to find a deeper meaning in life, to live everyday with divine purpose. Their existence creates a sense that any one of us, at any time, could step off the cliff’s edge and fall into that daunting abyss of manipulation and unhinged dedication to a misplaced cause. Perhaps it’s this mindset that keeps us so utterly obsessed and desperate to learn more, or it’s that the stories are so bizarre and unsettling that we are simply in awe of the mechanics that make these infamous groups tick.

This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

Jenna Miscavige Hill, niece of Church of Scientology leader David Miscavige, was raised as a Scientologist but left the controversial religion in 2005. In Beyond Belief, she shares her true story of life inside the upper ranks of the sect, details her experiences as a member Sea Org - the church's highest ministry - speaks of her "disconnection" from family outside of the organization, and tells the story of her ultimate escape.