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  • Copywriting Made Simple

  • How to Write Powerful and Persuasive Copy that Sells
  • By: Tom Albrighton
  • Narrated by: Sebastian Abineri
  • Length: 7 hrs and 6 mins
  • 4.0 out of 5 stars (1 rating)

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Copywriting Made Simple cover art

Copywriting Made Simple

By: Tom Albrighton
Narrated by: Sebastian Abineri
Try for $0.00

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Publisher's Summary

Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do. 

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. 

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. 

What you’ll learn….

Understand the product and its benefits.

  • Pinpoint how the product helps people.
  • Turn features into benefits and seek out USPs. 
  • Identify tangible and intangible benefits. 

Get to know your audience.

  • Uncover your audience's inner fears and desires. 
  • Use empathy to get inside the audience's feelings. 
  • Decide how your copy will change how they think, feel or act. 

Engage the audience in your message.

  • Make your copy more like a conversation. 
  • Use the same words that the audience uses. 
  • Bring the product to life with rich, sensory language. 

Craft compelling copy.

  • Learn eight proven formulas for enticing headlines. 
  • Choose a rock-solid structure. 
  • Create powerful calls to action. 

Use 20 proven strategies for creative copy.

  • Show the product in a new light. 
  • Use humor, wordplay, metaphors and contrasts. 
  • Turn weakness into strength. 

Make persuasion and psychology work for you. 

  • Learn the six proven principles of persuasion. 
  • Overcome the audience's objections. 
  • Exploit cognitive biases to nudge the audience into action. 

It’s the perfect introduction to copywriting today. Download your copy now.
©2018 ABC Business Communications Ltd (P)2018 ABC Business Communications Ltd
Advertising Writing & Publishing
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