International business requires a deep level of industry insight but also a keen understanding of the cultural differences that impact how business is done. If you’re an American working in China or Japan for the first time, you may not realize the way each culture thinks and reasons is quite different from your own, which can lead to frequent misunderstandings. You may be unaware, for example, that Americans reason in a linear manner, Chinese in a lateral manner, and Japanese intuitively.

India's huge population of 1.2 billion people is as varied and colorful as the spice markets of Old Delhi. Each region, caste, and community has its own culture, reflecting unique histories shaped by conquest, creativity, and religion. Steeped in ancient traditions, exceptionally fatalistic, and intensely passionate about their culture, the Indians are also ingenious, creative, and world leaders in cutting-edge science and technology. Show interest in their country, and it will be reciprocated with genuine warmth and friendship.

Italy delights and stimulates with its magnificent cities and monuments, stunningly beautiful landscapes, the glory of its art and architecture, the richness and variety of its food, the elegance of its design and fashion, and the vitality and charm of its people. Italian style and culture have been exported all over the world. At home, however, Italian society and politics are facing challenges as the country struggles to maintain its standard of living, the stability of its currency, and its ability to provide jobs.

The Japanese people have always seen themselves as a nation uniquely apart. Their exquisite art forms and elegant culture, military prowess and technological precision, have long been the envy of friend and foe alike. Today, even as Japan adapts to a rapidly changing world, its traditional culture and consensus-based philosophy have proved remarkably resilient. Culture Smart! Japan will broaden your perception and understanding of this complex, rich, and dynamic society.

Germany - the powerhouse of Europe and pillar of the Eurozone - feels reassuringly familiar. However, despite superficial appearances, this is a country that operates very differently from the USA and Britain. German history is more than a thousand years old and the relatively new German nation-state encompasses an astonishing variety of cultural and regional differences. German society is also in a state of flux, as people respond to immigration and a tough economic climate, and traditional attitudes such as formality and rigid protocol are softening as German business globalizes.

We, at Lingo Mastery, have developed Easy Chinese Phrase Book: Over 1500 Common Phrases for Everyday Use and Travel for you, our favorite language learner, so that you may find the best expressions for common usage in China and communicate with your Chinese friends, colleagues and client without any issue!

Norway - Culture Smart! provides essential information, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. This concise guide tells you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

The island of Ireland is famous for its timeless beauty, the variety of its landscape, its quiet towns and lively cities, the poetic and literary genius of so many of its citizens, its music and folklore, and its colorful and bloody history. Businesspeople and visitors who don't know Ireland will find this book an invaluable introduction to the people, the country, and the economic opportunities it offers, while if you think you know Ireland and the Irish, you will find plenty here to broaden and deepen that knowledge, and plenty that will surprise you.

Cool Britannia is alive and well today. British culture is at the top of its game - in fashion, popular music, art and entertainment, science and technology, new inventions, and the rediscovered skills and excellence in engineering that make it Germany's leading trading partner in Europe. As a family of nations, the British are inventive, reflective, good humored, funny, focused, and tenacious.

Culture Smart! New Zealand provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and much more!

Australia is different - a vast island continent with distances so great that the capital of Western Australia is closer to Singapore than it is to Sydney. The landscape embraces magnificent tropical rainforests and deserts the size of several European states; temperate areas that sustain a flourishing wine industry, making Australia the world's fourth largest wine exporter; and a 16,000-mile coastline of breathtaking beaches. Plus its unique fauna is testament to the country's down-underness.

While Israel is a modern and largely secular country, it is one steeped in biblical history - a place where religion still plays an active role in public life. In 70 years, it has grown from a sparsely populated strip of land into a vigorous democracy and regional superpower. Often called the Startup Nation, Israel is a world leader in a number of high-tech industries. Its democratic institutions, despite political and social polarization in recent years, are among the most enlightened in the world.

Taking listeners beyond the stereotypical images of windmills, clogs, and tulips, this audio guide helps visitors understand the complex layers of identity in this small, densely populated country on Europe's northwestern seaboard. With roots as a maritime nation that built a network for transportation, defense, and trade, the Netherlands of today is still a prime economic hub of Europe. The Netherlands is also famous for its liberal attitudes, recently challenged by high levels of immigration, and is home to an intelligent, cosmopolitan, enterprising, tolerant, and modest people.

Don't pack anxiety in your suitcase! Listening to Tanzania - Culture Smart! before you go, will ease your travel, help you to make friends, and avoid confusion. Tanzania - Culture Smart! will help you to understand local manners, customs, and laws. Tanzania - Culture Smart! goes the extra mile to help you brush up on your cultural small talk and will make you confident in leaving your comfort zone far behind.

We have compiled over 100 conversational Chinese stories for beginners along with their translations, allowing new Chinese speakers to possess the necessary tools to begin studying how to set a meeting, rent a car, or tell a doctor that they don’t feel well. We’re not wasting time here with conversations that don’t go anywhere: If you want to know how to solve real-life problems (while learning a ton of Chinese along the way), this book is for you!