The Joshua Principle: Leadership Secrets of Selling cover art

The Joshua Principle: Leadership Secrets of Selling

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The Joshua Principle: Leadership Secrets of Selling

By: Tony J. Hughes
Narrated by: Michael Bonner
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About this listen

This unique business novel captures the essence of sales leadership. Everyone in business or professional selling should read it to learn how to become truly strategic and more effective in positively influencing others.

Joshua Peters is a salesman in crisis - after losing a key deal, his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but can't help directly as their relationship is at an all time low. But a mentor's intervention from the other side of the world powerfully transforms everything as Joshua learns about the RSVP concepts and applies them to the biggest and most complex deal of his life. The story culminates with a powerful meeting that changes the lives of mentor and protegee forever - and finally reveals The Joshua Principle.

In addition to the RSVP concepts and the importance of focused execution, readers will also learn about The Value Quadrant for Professional Sales Agents, The New ROI for sales organizations, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to create business value for both buyer and seller, how to successfully sell at the top of a buying organization, avoiding the 'see-more syndrome' with evaluators and recommenders, a values based approach to ethical selling, decision drivers and buyer motivations, and much more.

©2010, 2011, 2013 Tony J. Hughes (P)2013 PipelineManager.com, LLC Leadership Management & Leadership Business Management Project Management
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Wonderful way of teaching principles through a beautiful story, thanks very much for the lovely story!

Story telling way of teaching, wonderful!

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an amazing story, one of the best books I have had the pleasure to read and listen to.

Amazing

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Had Tony do a 2 day session at our company using principals and tools discussed here and in less then a month of our organisation embracing the principals we closed a number of deals we thought to be dead and have an overflowwing pipe which if you are reading this you know what it means for any business.

Tony knows his stuff

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If you could sum up The Joshua Principle: Leadership Secrets of Selling in three words, what would they be?

Sales, Transformation Journey

Who was your favorite character and why?

The lead character Joshua is relatable and enthusiastic

What does Michael Bonner bring to the story that you wouldn’t experience if you had only read the book?

The relationships between the main character and his family and colleagues is explored thoroughly - I enjoyed hearing these rather than "making it up" myself.

Was there a moment in the book that particularly moved you?

The book has some emotional moments but I found the growth of the character as from a sales person into a business adviser and partner most moving

Any additional comments?

At times the pacing is slow, made worse by the voice tone - it makes it harder to get excited about the topic

Changes how you think about sellin

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