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  • Building a Positive Media Profile

  • The Easy Step-by-Step Guide
  • By: Pauline Rowson
  • Length: 1 hr and 55 mins

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Building a Positive Media Profile

By: Pauline Rowson
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Publisher's Summary

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
©2001 Pauline Rowson (P)2001 Rowmark Ltd
Marketing Public Relations
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