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Building Social Business

The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs

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Building Social Business

By: Muhammad Yunus
Narrated by: Ray Porter
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About this listen

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they make the world a better place.

Partnering with some of the world’s greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunus’s homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business.

In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.

©2010 Muhammad Yunus (P)2010 Blackstone Audio, Inc. Business Development Business Development & Entrepreneurship Business Ethics Economics Entrepreneurship Poverty & Homelessness Social Sciences Workplace & Organisational Behaviour Business Capitalism Banking Social Responsibility Socialism Africa Social Business

Critic Reviews

“Muhammad Yunus is a practical visionary who has improved the lives of millions of people in his native Bangladesh and elsewhere in the world.” ( Los Angeles Times)
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I loved everything about this. It will change the world because is a brilliant way to live for all

Most important book ever

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Yunus lays out his vision for how social business can play its part in the future. Not entirely researched based, he focuses more on his own experience and vision, but plenty of fantastic descriptions of up and coming major impact social businesses.

Exciting opportunities for the future

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The insistence on 0% returns doesn’t make sense to me. He’s basically asking investors to make an intentional loss. What’s the difference with charitable donations then?

I find it interesting that none of the projects mentioned in the book have expanded since the publication of the book. Many of them seem to have collapsed or are not growing. Something wrong with the business model?

Seems unrealistic. Why not allow inflation adjusted returns?

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well written. well narrated. highly recommend this book to those want a change in their life and environment.

Must Read One

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