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  • BtoBマーケティングの定石 なぜ営業とマーケは衝突するのか?

  • By: 垣内 勇威
  • Narrated by: 安田 卓史
  • Length: 8 hrs and 11 mins

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BtoBマーケティングの定石 なぜ営業とマーケは衝突するのか? cover art

BtoBマーケティングの定石 なぜ営業とマーケは衝突するのか?

By: 垣内 勇威
Narrated by: 安田 卓史
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Publisher's Summary

●ベストセラー『デジタルマーケティングの定石』に続き、著者・垣内勇威氏の単行本をオーディオブック化

●「マーケティング施策の成果」を最大化する組織・戦略・戦術の定石を紹介

●「短期売上」から「顧客生涯価値」へ、組織の意識変革の正解・不正解を一刀両断。
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©Yui Kakiuchi Published in Japan by NIPPON JITSUGYO PUBLISHING (P). MEDIA DO Co.,Ltd.

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