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  • Book Yourself Solid, 2nd Edition

  • The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
  • By: Michael Port
  • Narrated by: Michael Port
  • Length: 10 hrs and 19 mins
  • 4.4 out of 5 stars (27 ratings)

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Book Yourself Solid, 2nd Edition

By: Michael Port
Narrated by: Michael Port
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Publisher's Summary

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.

Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

©2010 Michael Port (P)2011 Gildan Media Corp

Critic Reviews

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." (Seth Godin, author of All Marketers Are Liars and Permission Marketing)

What listeners say about Book Yourself Solid, 2nd Edition

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Full on information with no fluff. Love it!

This book has the information in a very logical order. If you are the type of person that wants to read or listen to a book that lists everything you need to do in a very clear logical way this book is for you. If you want to hear about other people‘s stories or how or a random bunch of rubbish this book is not for you. Go find someone else’s book. This is an action only book well done Mr Michael Port.

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Incredible

What a gift for absolute noobs like me entering the business world.

As I began my journey with BYS and gaining personal and professional support I had to laugh to myself...

Pretty much all the things that Michael said NOT to do, are things that nearly everyone is doing right now and wondering why they are just getting by.

This book has opened my mind to endless possibility.

I LOVE YOU TOO MICHAEL! (And not in a weird way)

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It really has helped me book myself solid!

Would you consider the audio edition of Book Yourself Solid, 2nd Edition to be better than the print version?

Years ago I was an emerging Life and Business Coach. As the owner of Abundance Coaching I picked up new clients off my website, at talks that I led, through referrals and more. Then when things became somewhat busy I tallied up the dollars and had to really get truthful with myself as I wasn't where I thought I would be. I read this book and actually worked with a coach who knew Michael and the strategies were perfect for me. The one thing that I did early on was look deeply at my ideal client. Only a few of my clients were ideal. Yikes. This has changed and so has our business and now we have evolved to attract and keep the ideal clients that I am best suited to help and who are empowering me to make a good living through Coaching, Training and Speaking. Thank you Michael. Great book. I have recommended it to many people.

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