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Believe It

By: Jamie Kern Lima
Narrated by: Jamie Kern Lima
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Publisher's Summary

Number-One Wall Street Journal Best Seller • New York Times Best Seller • USA Today Best Seller

Are you ready to believe in you?

Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number-one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do.

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

  • Overcome self-doubt
  • Gain the courage to take risks and empower yourself and others
  • Tune into and trust your own intuition
  • Let go of your mistakes and insecurities
  • Turn down the volume on your inner critic
  • Handle the rejection, the haters, and the mean girls
  • Boost your confidence
  • Start your dream (and keep going!)
  • And much more

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

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Incredibly inspiring. ❤️

I laughed, I cried. It has picked me up during a trying time in my life. Jamie is truly inspirational and my new hero. 🌸🌸🌸

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Amazing

This book was all I hoped it would be and so much more.

Thank you Jamie.

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Loved it!

Definitely a must read.
Such great truth love and inspiration!!
Really enjoyed her voice both literary and what she has to say!

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Inspiring

Read it you won't regret it. Inspiring, non compliant, balzee and Inspiring, Beautiful

Thank you

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Loved this book

Great to hear Jamie’s personal stories through the years. Highly recommend this as an audiobook

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Every woman with a dream needs this book!

So relatable. So inspiring. So well told. Every woman with a dram needs to read this book.

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More than I expected

Jamie's story has had more impact on me than I expected. So many powerful words that I hope all woman get to hear. I'm not religious but that didn't take away from the important messages.

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Awesome book Thanks Jamie

Awesome book Thanks Jamie thanks so much was fun entertaining and I cried and laughed

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worth a listen

i loved Jamies tenacity and her bare all stories. not that I think Jamie will read this, but, Jamie, dont listen to the haters, they are just jealous, you are a beautiful soul and an inspiration to all women.

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Your life but better

I bought your book, Jamie, because I love and buy your products. I knew little of your story but from the first chapter I felt connected to it and you. My mission has been similar but on the fashion side of things - I’ve wanted to be seen by an industry that for so long did not see me; so I started blogging, and sharing photos of me (not a model!) showing women that they could wear the damn dress, no matter their size or age. Then two years ago I started my own label. We’re still at start-up phase but my it feels so good to give women the confidence to get up, get dressed and feel good about themselves. I’ve taken away so much from your key messages. Thank you. I can’t wait to see what comes next.

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