When They Weren't Looking cover art

When They Weren't Looking

A Novel

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When They Weren't Looking

By: Charlotte Bigland
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Summary
When an AI-generated image of a missing girl goes viral, an unassuming young woman is thrust into the spotlight.

Ruby has always known exactly who she is. Raised by her grandmother in Albania before moving to England as a child, she’s built a quiet life far removed from the spotlight. Until a viral AI image changes everything.

The image, which was created to show what missing child Isla Blake might look like fifteen years after disappearing without a trace, spreads across social media—and strangers become convinced Ruby is the girl who vanished.

Soon Isla’s devastated parents arrive, desperate to believe they’ve finally found their daughter. Ruby insists they’re wrong. But the more questions she asks, the more impossible it becomes to trust her own memories.

Drawn into one of the country’s most infamous unsolved disappearances, Ruby finds herself at the centre of a media frenzy fuelled by true-crime obsessives, internet detectives and a grieving family determined to reclaim the daughter they lost.

If Ruby really is Isla . . .

What happened all those years ago?

And if she isn’t . . .

Why does someone want her to believe she is?

Packed with jaw-dropping twists and a brilliantly contemporary premise, When They Weren’t Looking is a compulsive psychological thriller about memory, identity and the dangerous stories we choose to believe.
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