Amplify
How to Use the Power of Connection to Engage, Take Action, and Build a Better World
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About this listen
“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry
From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.
This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with
• Adam Grant (Wharton professor)
• Christiana Figueres (Paris Climate Agreement architect)
• Andrew Yang (former U.S. presidential candidate)
• David Hogg (March for Our Lives co-founder)
• Chi Ossé (youngest-ever NYC council member)
• Sue Doster (NYC Pride co-chair)
• Glenn Beck (conservative commentator)
• Jim Gaffigan (comedian)
• Bill Nye (scientist and entertainer)
• Ben Folds (musician)
• Jamie Drummond (ONE Campaign co-founder)
• Enongo Lumumba-Kasongo (hip-hop scholar)
• Wendy Laister (Duran Duran manager)
• Clyde Lawrence and Jordan Cohen (of the band Lawrence)
• MAX (musician)
• Sam Hollander (songwriter)
• Astro Teller (co-founder of Alphabet’s X division)
Read by the author and featuring appearances by Maxwell Frost, David Hogg, Andrew Yang, Jack Met, Ryan Met, Ben Folds, Mark Barden, Jordan Cohen, Christiana Figueres, Steve Greenberg, Nicole Hockley, Sam Hollander, Clyde Lawrence, Enongo Lumumba-Kasongo, Efren Olivares, Chi Ossé, and Mel Spiegel; with additional narration by Hollis McCarthy, Sean Kenin Elias-Reyes, Sean Patrick Hopkins, Dominique Salvacion, and Oliver Wyman
Critic Reviews
“The climate challenge is also a challenge of human communication, connection, and empathy. This book shines a light on these intertwined dynamics and contains a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry, 68th Secretary of State and co-executive chair, Galvanize Climate Solutions
“Whether you’re building a movement or just exploring ways to get involved in a cause, Amplify can help. We need fresh thinking to accelerate social change, particularly around climate, and the ideas in this book are creative and easy to implement.”—Van Jones, author of Beyond the Messy Truth
“If you’re feeling overwhelmed by the horror of the headlines and wondering what you can do to help, this book is made for you. Chock-full of practical and creative tools, Adam Met’s timely, timeless treatise defies cynicism, demystifies change-making, and makes you feel like you can actually make a difference. Amplify is essential reading for artists and activists alike.”—Shaina Taub, Tony Award–winning songwriter and performer
“As artists, and as citizens, it is vital that we find not just the strength but the strategies to keep fighting for social progress. This book will help you find both.”—Leslie Odom Jr., Grammy and Tony Award–winning singer and actor
“Amplify uncovers, explains, and celebrates the connections between music and social movements. It reminds us that we can and should use the skills and passion we learn from working in the arts to help make a positive difference in our communities. Not only is it a practical guide to getting engaged and bringing others along for the ride, but it challenges us to build movements for transformational change.”—Maxwell Frost, the first Gen Z member of Congress (from the foreword)
“Whether you’re building a movement or just exploring ways to get involved in a cause, Amplify can help. We need fresh thinking to accelerate social change, particularly around climate, and the ideas in this book are creative and easy to implement.”—Van Jones, author of Beyond the Messy Truth
“If you’re feeling overwhelmed by the horror of the headlines and wondering what you can do to help, this book is made for you. Chock-full of practical and creative tools, Adam Met’s timely, timeless treatise defies cynicism, demystifies change-making, and makes you feel like you can actually make a difference. Amplify is essential reading for artists and activists alike.”—Shaina Taub, Tony Award–winning songwriter and performer
“As artists, and as citizens, it is vital that we find not just the strength but the strategies to keep fighting for social progress. This book will help you find both.”—Leslie Odom Jr., Grammy and Tony Award–winning singer and actor
“Amplify uncovers, explains, and celebrates the connections between music and social movements. It reminds us that we can and should use the skills and passion we learn from working in the arts to help make a positive difference in our communities. Not only is it a practical guide to getting engaged and bringing others along for the ride, but it challenges us to build movements for transformational change.”—Maxwell Frost, the first Gen Z member of Congress (from the foreword)
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