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After Steve
- How Apple Became a Trillion-Dollar Company and Lost Its Soul
- Narrated by: Will Damron
- Length: 14 hrs and 41 mins
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From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the chief design officer, and Tim Cook, the COO turned CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his 'spiritual partner at Apple'. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3 and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximise a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
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What listeners say about After Steve
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- Dan Warne
- 19-05-2022
Outstanding!!!
This is SUCH a fascinating and well researched book. I feel like I've learned more about Apple history through this book than all the other books about Apple put together. I loved listening to every second of it.
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- Christopher South
- 18-05-2022
Great listen!
For someone wanting to improve their own business to an Apple / Steve Jobs fanboy this audio book is well worth your time & an enjoyable listen.
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- Anonymous User
- 08-06-2022
Great listen
Great story of behind the Scenes at Apple. Great peace and narration too. Good sore
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- Jack
- 09-07-2022
Very interesting but seems very one sided…
This book is incredibly interesting, well written, and thoroughly researched. I really enjoyed it as a history of modern Apple.
Something that grated me a little was that it is very one sided: basically anyone who isn’t Steve or Jony is inherently a bad person, which l, given the title of the book, should be expected.
It also focused a lot on the negative, which is warranted, but isn’t tempered with some of the positive aspects of the company.
I’d still absolutely recommend listening, again, it’s a highly interesting book.
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- Andrew
- 24-12-2023
Very interesting
I like how it shows you the back ground of how Apple has sustained its presence and built what is has become one of the 3 men and 2 took it forward to what we have today. Very interesting stuff
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- Don Hogben
- 25-05-2022
Great book,worth listening to.
Once I started the book I couldn't stop listening to it. There's a lot of history that is covered. I remember the events happening from news stories so it was great to hear about them from the Apple side of things. The narrator was good, and made the story interesting.
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- Anonymous User
- 05-12-2023
Well worth the listen
A great insight into Apple’s business model shift leveraging the iPhone into services, wearables, etc
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- Marc Dimmick
- 14-02-2024
the individual stories of Ives and Cook
fascinating story of the people company and key people at Apple past and present
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