When duty calls, East End girl Minnie Wolton isn’t afraid to do her bit. She’s excited to be joining the ATS girls and although she knows life at the barracks will be tough, she’s not one to quit! She just hopes the other girls are all good sorts. With her husband away fighting, Eileen Ruffel is glad of the break from her unhappy marriage. She just wants to make a success of the ATS girls and maybe find happiness too. Along with the other girls, Minnie and Eileen strike up a firm friendship. The training is hard, but they are determined to prove they are the best new recruits.

Kitty Wilson, who, after losing her father, rejects the unsuitable suitor her mother has chosen. Abandoned by her mother, Kitty faces the challenges of navigating life alone. Amidst the turmoil, Kitty finds solace and support from friends, securing a promotion at Harpers Emporium. However, tragedy looms, threatening to shatter her newfound stability. Sally and Ben Harper face their own challenges. A decision by Ben regarding the restaurant, made without consulting his partner Jack Burrows, jeopardizes not only their friendship but also the stability of Harpers itself.

In the heart of Dressmakers' Alley, Madame Pauline’s sweatshop is rumoured to be a particularly unpleasant place to work. Filled with seamstresses paid a pittance who turn a blind eye to what darker activities are hidden behind locked doors. Young Winnie Brown is keen to prove her value to the Women Movement and secures a job as a seamstress to investigate the whispers of some unsavoury goings on. Her concerns are soon justified when she hears a desperate cry for help.

As war rages, Barbara Sinclair is desperate to escape her unhappy home life. And with the threat of German bombs ever present, Barbara reluctantly agrees to marry John, her childhood friend, who is leaving to join the RAF. But an encounter with Alex Everton, a dashing Spitfire pilot, complicates matters for Barbara. With emotions running high, she begins to question whether she has made a terrible mistake. With the constant threat of death all around her, Barbara must try to find a way to deal with the complexities of her difficult home life and her emotional relationships, too.

1940, London. When Cordelia accepts the post of head librarian in Silver Town Library, her mother is more than a little disapproving. The East End has high levels of poverty and illiteracy, and her mother says it’s no place for a woman of her status. But Cordelia is determined to make a difference in these times of strife, and along with her colleagues, Jane and Mavis, she begins to help the local community, making sure everyone knows what the library can offer them. And maybe even a romance will blossom.

Pearl has given up on her dreams of being a journalist after being denied a promotion because of her gender. Joining the WAAF as a radio telephone operator for Bomber Command, Pearl's new job at RAF Fenthorpe serves two purposes – providing an income for her grandmother, and keeping a close eye on her younger sister, Thea, an instrument repairer at another Lincolnshire bomber station.

When Rachel qualifies as nurse, she does so because she wants to help others and make a difference. But she is also running from a past life that must stay hidden forever. Completing her training, Rachel moves to London but misses home desperately, so when she hears about an opportunity to train as a district nurse in a village near Rochdale, she seizes the opportunity, even though it will take her closer to the trouble she left behind. She knows nothing about Eastby End and she is shocked to find it a little more than a slum.

England, 1940. Opening the box with trembling hands, she couldn’t believe it–a tiny baby lay inside. She gently lifted the newborn as it started to cry. Cradling the little one to her chest, she searched the darkness for any sign of whoever left it here. And as she rocked the child, something fluttered to the ground...a ration book.

After Pearl's home is destroyed in the Exeter Blitz, so too are her dreams of performing onstage. Finding work as a bus conductress instead, a chance encounter revives her hopes once more, and soon she is singing for the troops alongside new friend Ivy. When agent Gordon Gold approaches them, Ivy jumps to sign with him and sets off for the bright lights of London. But Pearl is wary of the charming man and decides to stay, watching her friend go with a heavy heart. A year later, while Pearl is struck mute by an illness, Ivy returns - and is quick to seize the chance to fill Pearl's place.

June 1914. Edie Moore is a Governess for Lord and Lady Moreland, living comfortably at the grand Downland House in Sussex. But, wanting more from life, she flees to Littlehampton, where she spent many idyllic childhood holidays. Desperate for work, Edie begins working as a chambermaid at the prestigious Beach Hotel, despite the menial tasks being a far cry from her previous job. But as she navigates her new life, friendships, and rivalries, she also grows closer to charming, cheerful porter, Charlie Cobbett, and finally finds the happiness she has been searching for.

In February, 1922, at the western-most entrance to Victoria Station in Manchester, a massive plaque was unveiled. Beneath a vast tiled map showing the lines of the Lancashire and Yorkshire Railway network, a series of seven bronze panels recorded the names of the men of the Lancashire and Yorkshire Railway who gave their lives for King and Country in the Great War - a total of 1,460 names. In March, 1940, a group of women of varying ages and backgrounds stands in front of the memorial, ready to do its bit in this new World War.... 

Matriarch Kitty Conlon is missing her son Patrick, proud but fearful of the fate of his Spitfire, while spinster Mavis welcomes a new lodger, WAAF Anna Carswell who is delighted by the Weaver Street welcome after a loveless childhood. At number nine, Maggie Stubbs worries nightly as her daughter Lily patrols the streets to protect the neighbours during air raids in her role as ARP Warden, and when an unexploded bomb is discovered at the allotment, danger comes terrifyingly close to Weaver Street.

Jane’s parents think Eddie’s rebellious ways will lead their beloved daughter into trouble. They forbid her from seeing Eddie, telling Jane to get a proper job as a nurse. But Jane cannot stand the idea of life without the boy she loves and secretly continues to see Eddie. The day she finds out that Eddie has betrayed her, she is utterly distraught. Were her parents right all along?

Barbados 1818. One fateful night, a terrible tragedy occurs at the Strong family sugar plantation on the paradise island of Barbados. The Strong family quickly move to keep the shocking event a secret. But secrets can’t stay hidden forever. Twenty-two years later Blanche Strong, the living, breathing proof of that night, is left following her mother's sudden death. Now, alone in the world Blanche is determined to get answers about her past.

Scotland, 1942. The Lumberjills, the newest recruits in the Women’s Timber Corps, arrive in the Scottish Highlands to a hostile reception from doubtful locals. The young women are determined to prove them wrong and serve their country – but they’re also all looking for something more. Can the Lumberjills get through their struggles together – even when tragedy strikes?