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30 Minuten Marketing 50plus
- Narrated by: Heiko Grauel, Sonngard Dressler, Gordon Piedesack
- Length: 1 hr and 4 mins
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30 Minuten Marketing 50plus
Narrated by:
Heiko Grauel, Sonngard Dressler, Gordon Piedesack
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Publisher's Summary
Ältere Menschen partizipieren zunehmend am Markt und verändern ihn maßgebend. Hören Sie, wie Sie auf die Wünsche und Bedürfnisse dieser Kunden eingehen und sich so neue Geschäftsfelder erschließen:
- 1. 30 Minuten Marketing 50plus
- 2. Die "Alten" bestimmen den Markt
- 3. Wie die "Alten" wirklich "ticken"
- 4. Wer die "Alten" übersieht, verliert
- 5. Kundenorientierung 50plus
- 6. Mehrwert für ältere Menschen
- 7. Spannungsfeld Demografie
- 8. Sechs Leitsätze für den Erfolg bei Älteren
©2010 Gabal (P)2012 Gabal
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