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After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable “side hustle”-she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that’s on the forefront of the modern maker movement, and includes LoopsLove.com, LoopsClub.com and Knit Stars, a global, online learning adventure. She’s on a mission to Knit the World Together.
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