Sascha Kronberg
AUTHOR

Sascha Kronberg

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Sascha Kronberg has experienced everything in sales—from his first nervous cold call with a shaky voice to being responsible for an international sales team with over 120 employees and millions in sales. His career took him from BMW to direct sales at a global conference provider, where he quickly realized that sales is not about pitching products—it's about psychology, timing, and personality. His most formative period? A telesales unit in high-pressure mode: daily targets, relentless quotas, and a team dynamic that fluctuated between adrenaline and burnout. “If you want to survive there, you have to be able to sell – or you'll drown.” He chose to sell and created Call Canvas as a modular toolkit for new salespeople. With the help of this step-by-step guide, all the building blocks for his teams' sales success could be put together. Since 2016, he has been working as an independent sales trainer – direct, honest, with a clear focus: to really make people better at sales. Real practice, real conversations, real results. This book is an invitation to make sales conversations better and more successful—more human, clearer, more effective. Sascha reports with a wealth of experience, a dash of self-irony, and a firm belief that good salespeople are not born, but made. Today, Sascha Kronberg works as sales trainer and consultant, helping companies achieve greater clarity in sales management and sustainable sales strength.
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