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Lior Arussy is hailed as one of the world's leading customer experience and business transformation experts. The founder of the Strativity Group, he has worked with brands such as Mercedes-Benz, Delta Airlines, Walmart, FedEx, Johnson & Johnson, BMW, Novo Nordisk, Pizza Hut, Honeywell and Mastercard to author the next chapter in their success. His articles have appeared in such publications as the Harvard Business Review, Fast Company, and Chief Executive. Arussy, who was named a 2023 Top Global Guru, is the author of ten books including author of DARE TO AUTHOR!, Next is Now, Excellence Every Day, Innovating IT, Customer Experience Strategy, Exceptionalize It, and Passionate and Profitable He received his undergraduate degree from Case Western Reserve University and his MBA from the university’s Weatherhead School of Management. He lives in New Jersey with his wife and five children.
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